Only a few weeks have passed since Ring Holding successfully entered the quick-service restaurant segment with the acquisition of Burger King Scandinavia. The second step has now already been taken: Ring has acquired the master franchise rights to Popeyes United Kingdom.
Popeyes was founded in 1972 and has become the leading QSR provider in the “Chicken” segment with a promising concept. Based on a convincing product, a concept originating from the principle of “Joie de Vivre”, the “joy of life”, was brought to life in the multicultural hot spot “New Orleans”. What started with a small restaurant and a big idea became a global success.
By now, Popeyes UK, with over 2,700 restaurants around the world, is the fastest growing quick service chain and enjoys ever increasing popularity.
Together with its partners, Ring Holding will shape the future in this market segment as a major player in the QSR industry and help develop the dynamic growth in this area with innovative strategies.